Words of Wisdom from some of the most experienced investors globally…

“It’s not how much money you make, but how much money you keep, how hard it works for you, and how many generations you keep it for.” – Robert Kiyosaki.

“Money is always eager & ready to work for anyone who is ready to employ it.”  – Idowu Koyenikan.

“Investing should be more like watching paint dry or watching grass grow. If you want excitement, take $800 and go to a Las Vegas ( casino )” – Paul Samuelson.

“Know what you own, and know why you own it.” – Peter Lynch.

“I will tell you how to become rich. Close the doors. Be fearful when others are greedy. Be greedy when others are fearful.” – Warren Buffett

“There is nothing riskier than the widespread perception that there is no risk.” – Howard Marks.

“Speculation is an effort,probably unsuccessful, to turn a little money into a lot. Investment is an effort to prevent a lot of money from becoming a little”.- Fred Schwed, Jr.

“Markets can remain irrational longer than you can remain solvent.”- John Maynard Keynes.


We believe that if you plan intelligently, your MONEY ITSELF WILL EARN FOR YOU – so don’t let your hard earned money SLEEP – make it work for you ! Investing is a game for the “tortoises” not the “hares” i.e those with patience and a long term horizon. Ethical Advisers would recommend you to :-

  • Have a “clear goal” before investing; both in monetary and in qualitative terms. This will form the basis of your “expectations” from your investments.
  • Allocate your money to different classes of assets after giving due thought to their  “potential returns” and “risks” involved. Our expert advice is meant to help you in this evaluation exercise. Of course, let us never forget what Grandma told us … ie…


  • Choose the right products within each asset class which meet your requirements. We are happy to recommend the same based on their past performance, a host of qualitative and quantitative factors using our best judgement. Market risk must be closely studied and understood before choosing. AVOID THE TEMPTATION OF QUICK RETURNS as there IS NO FREE LUNCH IN THE MARKET. On the flip side, without taking risk,there is no return,so do take “calculated risks” to optimize your portfolio returns based on honest and intelligent advice. It is worth quoting Robert G Allen  here . .. “How many millionaires do you know who have become wealthy by investing in savings accounts?”

Lastly, once you have allocated your money to various assets intelligently, Stay Patient. Don’t get worked up with short term market movements. Like we said, investing is for the slow and steady tortoises, NOT THE FAST AND FURIOUS hares !!